About Northeast Financial Group, LLC

Northeast Financial Group, LLC is a family owned, independent insurance and financial services company. We have provided insurance and financial services strategies in Connecticut and Massachusetts since 1989. The company’s founder and president, Edward W. Rando, has over 30 years experience in the insurance and financial services profession; our focus is servicing families, individuals and small businesses.

The staff at Northeast Financial Group, LLC are experienced and licensed professionals, with a caring and proactive approach.  Since “there’s never a problem until there is a problem,” our team works closely with clients to put strategies in place that will help meet their needs when disaster or misfortune strikes. Our agents understand that a plan does not end when it is created, but is an evolving and constantly-moving target – Additionally, our agents complete an annual review on client policies to identify client’s life-changes and potential financial savings; to identify the best coverage options and potential savings opportunities.

By building solid, trustworthy relationships with clients, our insurance and financial services business has thrived in Eastern Connecticut and bordering states. Insurance companies come and go, but it’s TRUST that serves as the foundation of our long term growth and success. Our clients TRUST we will provide the best possible strategies, saving them time and money.

Our philosophy is simple:

  • To be transparent, honest, and fair in all dealings
  • To be interested in people and their needs; truly interested and active in identifying key life changes
  • To be authentic and empathetic, treating every client’s needs as if they were our own

Without a trusted professional helping you, shopping for insurance can be time consuming and confusing; not to mention you may end up paying more for less coverage. Whether you are an individual, family, or business, Northeast Financial Group, LLC takes on the responsibility of presenting the best insurance and financial strategies based on YOUR NEEDS. We’ve provided hundreds of clients with strategies for all of their financial services and insurance needs including home, auto, medical, and commercial. Our financial services division utilizes insurance, investments and planning to provide comprehensive strategies for all retirement needs.

Northeast Financial Group, LLC does not represent any one insurance company. We are a family-owned, independent insurance company that represents a carefully selected group of financially sound, reputable, insurance companies. We help match your insurance needs with the company that offers the best coverage for you at the most affordable premium. This allows us to provide our clients with solutions that are tailored to their specific needs.

Insurance Companies we represent include, but are not limited to:  Safeco, Main Street, Metropolitan, Travelers, National General, Progressive, Infinity, Mapfre, The Hartford, Guard Insurance, Haggardy, UPC, Nationwide, Dairyland, Foremost, CNA, Kemper, and many more.

Northeast Financial Group Agency Team

It is our goal and mission to build a long-term relationship with each of our clients.  Trust, integrity and respect are the foundations on which we operate.  Our commitment to each client is to assess their individual financial needs, make recommendations and offer advice in order to provide lifetime solutions.   Whether it is change in personal financial situations, readjustment of priorities or addressing the effects of market fluctuations, you can be assured that our professionals are qualified to guide you in making decisions that will protect your assets, family and future.

Northeast Financial Group Agency Team

Edward W. Rando, LUTCF, is the President of Northeast Financial Group.   He is a Registered Representative with Ameritas Investment Corp/Licensed Insurance Professional and has been providing insurance solutions and financial strategies for individuals, families and small businesses since 1989.

Ed’s philosophy of providing multiple lines of insurance and investment products to his clients has allowed his practice to grow and prosper over the years. He began his financial career in 1989 with Prudential Insurance & Financial Services. In 1994 he founded Northeast Financial Group, LLC, a family owned insurance and financial services company.

Northeast Financial Group has locations at 194 Boston Post Road in East Lyme, CT & 606 West Main Street in Norwich, CT. Recently the third location was opened at 172A Boston Post Road in East Lyme, CT to serve all of your retirement, investment and life insurance needs. Ed is responsible for all aspects of life insurance and investment planning within the practice.