About Northeast Financial Group

Northeast Financial Group, LLC, a family owned, independent insurance agency, has provided affordable and competitive insurance strategies in New England since 1995. Working with individuals, families, and businesses, Northeast Financial Group, LLC’s founder and President, Ed Rando, has over 20 years experience in the insurance and financial services profession.

The staff at Northeast Financial Group, LLC are time-tested professionals with a caring and conscientious approach.  Since “there’s never a problem until there is a problem,” our team works closely with clients to put strategies in place that will help meet their needs when disaster or misfortune strikes.

By building solid, trustworthy relationships with clients, our insurance and financial services business has thrived over the last 20 years. Our clients trust we will provide the best possible strategies, saving them valuable time and money. Our philosophy is simple:

  • To be honest and fair in all dealings
  • To be interested in people and their needs
  • To treat every client’s needs as if they were our own

Without a trusted professional helping you, shopping for insurance can be a time consuming and confusing task. Whether you’re an individual, family, or business, Northeast Financial Group, LLC takes on the responsibility of presenting the best insurance and financial strategies based on the client’s needs. We service all of Connecticut and Rhode Island with additional life, health and security licenses in the states of Florida, Massachusetts, Tennessee and New York. We’ve provided hundreds of clients with strategies for all of their financial service and insurance needs including health, life, home, auto, medical, and commercial.

Northeast Financial Group, LLC does not work for any one insurance company. We are an independent insurance agency that represents a carefully selected group of financially sound, reputable insurance companies. We help match your insurance needs with the company that offers the best coverage for you at the most affordable premium.

A few Insurance Companies we represent include:  Safeco, Main Street, Metropolitan, Mercury, Lincoln Financial, Dairyland, Foremost, Titan, Allied PowerSports, CNA, Kemper, Augusta Mutual, Anthem, BlueCross Blue Shield, Mutual of Omaha, and many more.


Northeast Financial Group Agency Team

It is our goal and mission to build a long-term relationship with each of our clients.  Trust, integrity and respect are the foundations on which we operate.  Our commitment to each client is to assess their individual financial needs, make recommendations and offer advice in order to provide lifetime solutions.   Whether it is change in personal financial situations, readjustment of priorities or addressing the effects of market fluctuations, you can be assured that our professionals are qualified to guide you in making decisions that will protect your assets, family and future.


Northeast Financial Group Agency Team


Edward RandoEdward W. Rando, LUTCF, is the President of Northeast Financial Group.   He is a Registered Representative with Ameritas Investment Corp/Licensed Insurance Professional and has been providing insurance solutions and financial strategies for individuals, families and small businesses since 1989.

Ed’s philosophy of providing multiple lines of insurance and investment products to his clients has allowed his practice to grow and prosper over the years. He began his financial career in 1989 with Prudential Insurance & Financial Services. In 1994 he founded Northeast Financial Group, LLC, a family owned insurance and financial services company.

Northeast Financial Group has locations at 194 Boston Post Road in East Lyme, CT & 606 West Main Street in Norwich, CT. Recently the third location was opened at 172A Boston Post Road in East Lyme, CT to serve all of your retirement, investment and life insurance needs. Ed is responsible for all aspects of life insurance and investment planning within the practice.